Conventional wisdom in direct marketing says long copy out performs short copy. Online, conventional wisdom says people scan so keep it short. Which

Having worked in advertising for many years I understand the urge clients and agency Account Directors have to write their own copy. Just a headline

Since many business owners are too busy to write their own book, they want to explore the opportunity of working with a professional ghost writer. As

I’m about to share with you an example sales letter I wrote for a real product, and I’ll show you some of the elements I used to “hook” people in to

Even the best internet marketers out there who have made millions of dollars on behalf of their clients create dud campaigns at times. They put the

Today it’s easier than ever to extend the reach of your business by writing effective press releases. Read on to discover how to write a press

The most effective form of advertising is word of mouth from one excited customer to another. It works rather like the excited water molecules

About a million and one articles have been written about headline writing, but few on subheads. Although headline writing is of paramount importance

Online business owners and solo professionals often ask copywriters how to write compelling content for their websites. They want to know how to hook

The Single Most Important Skill You Can LearnCopywriting, sales-copy, sales-letters, ad-copy call it what you want, but “salesmanship in print” is